Customizing cars: what does it take to succeed in the business?
Car customization is a trend that has been gaining more and more fans in recent decades. This increase in interest is due to the possibility for owners to leave their vehicles according to their tastes and needs. For further info, click here: virtual truck customization
Thus, a market was formed around customization, creating excellent business opportunities for workshops interested in increasing their earnings and number of customers.
Check out the structure of a workshop that seeks to personalize cars and what modifications are allowed by law. With the tips below, you can be successful in this industry, offering a differentiated and quality service.
What is car customization?
Car customization, or car tuning, is a process that consists of making modifications to vehicles so that they have more power, offer fuel savings or more comfortable driving, among other things. But in some cases, this type of service is requested only for aesthetic reasons.
Most automobiles leave the factory with specifications that aim to meet the conditions of a certain country and a certain audience. Tuning is a way of personalizing vehicles, inserting characteristics according to the driver's tastes and preferences.
This customization is done by the pleasure of having a differentiated car, and changes can be made in almost all parts of the vehicle. The most common examples of external modifications are those that restore the aerodynamic characteristics of the car through the addition of side skirts - the famous spoilers -, rear and front bumpers and light wheels.
How should auto repair shops prepare to offer this service?
Workshops that want to offer car customization services and thus increase sales will need to invest in courses and employee training . That's because this is a market that needs technical knowledge, since it doesn't have a lot of specialized labor.
Thus, having quality services is essential to survive and thrive in this industry - in addition to always staying informed about news and market trends.
Thus, a market was formed around customization, creating excellent business opportunities for workshops interested in increasing their earnings and number of customers.
Check out the structure of a workshop that seeks to personalize cars and what modifications are allowed by law. With the tips below, you can be successful in this industry, offering a differentiated and quality service.
What is car customization?
Car customization, or car tuning, is a process that consists of making modifications to vehicles so that they have more power, offer fuel savings or more comfortable driving, among other things. But in some cases, this type of service is requested only for aesthetic reasons.
Most automobiles leave the factory with specifications that aim to meet the conditions of a certain country and a certain audience. Tuning is a way of personalizing vehicles, inserting characteristics according to the driver's tastes and preferences.
This customization is done by the pleasure of having a differentiated car, and changes can be made in almost all parts of the vehicle. The most common examples of external modifications are those that restore the aerodynamic characteristics of the car through the addition of side skirts - the famous spoilers -, rear and front bumpers and light wheels.
How should auto repair shops prepare to offer this service?
Workshops that want to offer car customization services and thus increase sales will need to invest in courses and employee training . That's because this is a market that needs technical knowledge, since it doesn't have a lot of specialized labor.
Thus, having quality services is essential to survive and thrive in this industry - in addition to always staying informed about news and market trends.
The good news is that this is a large area, which allows the workshop owner to choose to specialize in any of the existing segments, such as:
Another segment that is growing is that of enveloping and adhesive. It gained strength due to the large number of companies that want to customize their corporate vehicles. In addition, this service draws the attention of drivers who want to customize their cars, but are afraid of permanent changes.
The choice of an industry can also be based on the type of vehicle. That is, the workshop owner can choose to provide customization services for sports, luxury, popular models, etc.
In addition to these aspects, in order for the business to perform well, it is important to offer adequate training for employees in how to welcome customers, so that they can provide excellent service, answering questions and correctly guiding customers.
It is also very important that employees know the requirements established by DETRAN regarding the car customization service. They must know which modifications are authorized, which documents are necessary to regularize the vehicle, among other bureaucratic points.
This practice can serve as a differential, as it will help customers adjust to the rules of the Brazilian Traffic Code when choosing to customize vehicles. And attention: it is essential to warn them about the importance of checking if their insurance includes the modifications to be made or not, so that they can take the necessary measures.
Having innovative and creative ideas is not enough to succeed in this market. In addition to having a qualified workforce, the entrepreneur in the customization business needs to know the fundamental activities of the sector very well, becoming an expert in the product he wants to offer.
- wheels and tires;
- suspension;
- automotive glass;
- headlights;
- painting;
- modification;
- sound and accessories;
- electronics.
Another segment that is growing is that of enveloping and adhesive. It gained strength due to the large number of companies that want to customize their corporate vehicles. In addition, this service draws the attention of drivers who want to customize their cars, but are afraid of permanent changes.
The choice of an industry can also be based on the type of vehicle. That is, the workshop owner can choose to provide customization services for sports, luxury, popular models, etc.
In addition to these aspects, in order for the business to perform well, it is important to offer adequate training for employees in how to welcome customers, so that they can provide excellent service, answering questions and correctly guiding customers.
It is also very important that employees know the requirements established by DETRAN regarding the car customization service. They must know which modifications are authorized, which documents are necessary to regularize the vehicle, among other bureaucratic points.
This practice can serve as a differential, as it will help customers adjust to the rules of the Brazilian Traffic Code when choosing to customize vehicles. And attention: it is essential to warn them about the importance of checking if their insurance includes the modifications to be made or not, so that they can take the necessary measures.
Having innovative and creative ideas is not enough to succeed in this market. In addition to having a qualified workforce, the entrepreneur in the customization business needs to know the fundamental activities of the sector very well, becoming an expert in the product he wants to offer.